“WINNER”
feat. Jashaan Gill
directed by Vero perez
assistant production by Robert peregil
this film follows documentary filmmaker Vero on a journey through the eyes of antique photography during iconic Fashion Week runways. In this film, we uncover a more intimate story behind Jashaan Gill, a fashion designer from oldbury, UK.
"Winner: Jashaan Gill" showcases Vero’s unique partnership with Jay, both whose paths randomly crossed, and whose shared ethics drive their artistic pursuits.
"Winner: Jashaan Gill"
As Vero embarks on a new artistic endeavor in experimental photography, she skillfully blends antique and modern equipment to capture the spontaneity and excitement of her first Fashion Week experience. The film highlights the collaboration between Jashaan and Vero as they navigate the many cities where Fashion Week takes place, using its platform to fine-tune their creative expressions.
Synopsis:
Over the course of two years, and across three countries, New York City-based filmmaker Vero Perez she documented the journey of Jashaan Gill, Jay a rising fashion designer from Oldbury, UK. This documentary captures the highs and lows, behind-the-scenes moments, and triumphs of Jashaan's burgeoning career in fashion design and runway shows.
The TEASER
The TRAILER
FOR THE BIRMINGHAM WORLD WIDE PREMIERE
FOR THE New York City SCREENING
“I saw the work ethic.”
Vero is a nyc based artist and documentary filmmaker. her most recent practice is in antique cameras and experimental film photography. During the earlier years of her practice, vero was invited to join Jheez’s creative team for NYFW in Feb 2022. Since then, she has leaped and followed Jay while he grows his brand and establishes himself as a force in the fashion world.
Although this film is centered around Jay’s experience through multi-city fashion weeks, it is important to note the way this film has come about.
“since meeting jay, i’ve been impressed with his ambition and my intention is to document his work with my personal take on creative direction. I am ecstatic to take on this passion project and showcase my distinct artistry in the world of fashion and photography. By combining vintage technology with contemporary techniques, I am confident in creating an ageless experience for lovers of fashion and documentary photography.”
Vero
SCREENINGS
FOR THE PRESS
About Jashaan Gill
Facing repeated rejection, he turned adversity into opportunity by crafting a designer brand from the confines of his bedroom. From Birmingham UK, Jay Gill made history by becoming the first British-Punjabi fashion designer to showcase a collection at New York Fashion Week, leaving an unforgettable mark in fashion history.
soon witness the resilience and creativity of Jheez as he not only survives but thrives in this vibrant industry, and consistently produces some of the most distinctive streetwear pieces available.
about this teaser:
February 2022, New York City, NY
Produced by Vero using multiple cameras and formats. Digital and film photography. technology used is as new as a 2018 Sony A7rii to as antiquated as a 1947 Lubitel 2 medium format film camera.
Photo gallery
